Jul 28, 2020

Active - Senior Campaign Representative, Military Outdoors

  • Sierra Club
  • Washington, DC, USA

Job Description


: The Senior Campaign Representative is responsible for the planning, coordination, and implementation of, as well as securing financial resources for, the Sierra Club’s Military Outdoors program and related projects within the Sierra Club’s Outdoors for All campaign. Primarily responsible for developing and overseeing implementation of the national and local partnership with the YMCA of the USA (the Y). Under the direction of the Military Outdoors Campaign Manager, develops funding proposals, campaign strategies priorities and benchmarks. Collaborates with and coordinates the campaign’s activities with the state Chapter volunteers, partner organizations, national capacities and appropriate staffing resources. The Senior Campaign Representative implements such strategies by coordinating with external partners and across internal capacity units such as outdoor activities, organizing, legal, federal policy, communications, outings, and digital strategies. Position provides leadership, promotes participation, and reports on campaign effectiveness to assigned National staff. Coordinates regularly with campaigns and programs advancing nature opportunities for veterans and military families nationally and on the ground – current projects with the YMCA of the USA in Indianapolis, Jacksonville, New York, and San Antonio. Has project development and implementation responsibility, and actively manages relationships with organizations, individuals, staff, and volunteers to advance all aspects of SCMO and related projects. Represents the Sierra Club to government officials, the media, business and community leaders, allies and other organizations, and the public. The Military Outdoors work is focused on engaging veterans, service members, their families and allies in outdoor recreation on public lands, and creating meaningful opportunities for outings leaders and participants to advocate for environmental justice and the protection of public lands. Coordinates all YMCA conference calls, meetings, major events and communications, supports the development of state and local collaborative efforts, engages partner organizations in strategy development and project implementation, and brings on new members from key sectors. Works closely with Sierra Club’s communications and digital strategies teams to advance SCMO policy and programmatic objectives.

Has project management responsibilities and is responsible for the successful development and implementation of an emerging partnership between Sierra Club and YMCA of theUSA to build a stronger, locally grounded campaign that ensures just and equitable outdoor programming for all veterans and military family members.

Campaign : The goal of Sierra Club’s Military Outdoors campaign is to improve the lives of veterans and their families through connections with the outdoors and inspire members of the military and veteran community to become outspoken champions for environmental conservation and justice. SCMO is one of three priority campaigns of the Outdoors for All Initiative. As such, SCMO seeks to be at the forefront of a national movement to give every veteran and military family member in America an opportunity to get outdoors when they return home after service. For many veterans, meaningful connections to the outdoors are a gateway to a new mission and continued service to the lands they swore an oath to protect.

We envision a world in which all veterans, upon returning home from service, are encouraged by the Department of Veterans Affairs (VA), their healthcare providers, and their peers to spend time in nature and have ample opportunities to experience the outdoors with trained leaders and other veterans as they reintegrate. SCMO programming creates those opportunities and we’re laying the groundwork that will lead to the VA recommending time outside to all returning veterans. In order to achieve this vision, we need to drastically extend our reach, build solid foundations in local communities by partnering with other organizations, such as the YMCA of the USA, and use that growth to impact the VA decision-makers. Engaging with the Y will allow us to expand our reach into new communities and key areas of influence where we’ll have closer contact with the VA. Through the convening power of the Sierra Club and Y, we will assemble a coalition of organizations that will persuade the VA to include time outdoors as part of its recommendations for veterans’ healthcare.

Job Activities:

Applies Equity, Inclusion, and Justice and anti-oppression values to all initiative activities. Ensures campaign strategies and outcomes demonstrate a commitment to justice and equity. Leads all aspects of SCMO’s partnership with the YMCA of the USA including but not limited to steering committee, membership, action team and committee meetings. Coordinates with the YMCA to develop and oversee the implementation of national and local project plans. Engages Sierra Club Chapters, Groups, Volunteers, and Members in priority locations (list them) to collaborate with local YMCA entities to reach more veterans and military family members with outdoor opportunities. Supports the activation of local VA hospitals, Vet Centers, and other Veteran Serving Organizations to expand the impact of the project beyond the initial Sierra Club - YMCA partnership, ultimately creating plans to dramatically expand outdoor opportunities for the mil/vet community in each city where we are operating. Ensures meaningful participation of SCMO members and works with individual members to identify areas to deepen engagement to achieve SCMO’s goals. Serves as the primary point of contact for the YMCA project. Coordinates all project partners to ensure project benchmarks, milestones, and stories of impact are shared internally and externally. Plans and carries out activities for the Outdoors for All campaign. Supports the manager in helping to develop a strategic campaign plan, goals, and objectives including development and support of strong, diverse grassroots network to achieve goals related to connecting military veterans, active duty service members, their families and allies, to the outdoors, public lands protection, public health and climate issues. Coordinates with Sierra Club campaigns, programs, and capacities to leverage the Sierra Club to advance Outdoors for All’s goals, actively engaging key internal stakeholders where appropriate. Responsible for working with Advancement and Outdoors for All’s leadership to steward current and cultivate new donors and funders, draft proposals and reports for the Sierra Club Foundation and funders/donors in a timely fashion. Reports on milestones from the Y-Sierra project to support fundraising activity. Develops and implements strategies for veteran engagement with outdoor activities, public lands protection, and other climate and environmental advocacy issues. Works with leaders to set program goals and priorities. Identifies and develops leader recruitment and stewardship to support military and veteran engagement. Working with Outdoor Activities and Program Safety, advocates and conveys policies, insurance, and risk management information. Determines and implements special projects, events, outings, internal collaborations and opportunities for volunteers and participants. Coordinates between various partners, volunteers, schools, and organization assets to successfully execute special projects. In coordination with the Communications Department, serves as Sierra Club spokesperson to media outlets and promotes media exposure for front-line communities and volunteers. Represents Sierra Club to decision-makers, the media, the general public and other organizations. Introduces creative ideas and approaches for consideration. Performs miscellaneous projects and duties as assigned

Seasonal Activities:

Heavier seasonal workloads may occur as a result of project deadlines, staff absences and vacancies, and during peak activity periods. Frequent weekend and/or evening work required.

Knowledge & Skills:

Minimum 3-5 years of professional experience or equivalent, including experience in a comparable position which includes project development, leading effective teams, campaign strategy, government relations, and partnership and coalition building. Excellent knowledge, experience and expertise in the fields of environmental or outdoor education, conservation and stewardship, public health, and the military and veteran communities. Experience in organizing a network, coalition, or partners around specific campaign or project goals. Ability to plan and facilitate meetings and to manage group dynamics and conflicts. Experience building transformational and mutually beneficial partnerships at the organizational level. Demonstrated success at being a self-starter with a high degree of initiative. Demonstrates ability to work independently and as a member of a team.. Demonstrated success in upholding values of equity, justice, and inclusion in a professional work environment. Excellent demonstrated organizational skills and attention to detail. Demonstrated ability to excel at multitasking while keeping focus on the “big picture.” Commitment to building an organization that is diverse, equitable and inclusive, as well as promoting a culture of learning and growth Excellent demonstrated interpersonal, written and oral communication skills required, including the ability to give and receive constructive feedback.  Team oriented. Experience and demonstrated ability and effectiveness working with volunteers and colleagues collaboratively. Experience in risk-management and outdoor recreation a plus. Frequent travel required; must be willing to travel in support of SCMO priorities, particularly in support of Sierra Club - YMCA project partners. Travel will be more frequent in the first year, and may be reduced in subsequent years after local projects are established. Fundraising and grant writing a plus. Valid driver’s license, satisfactory driving record, and proof of auto insurance

This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union or Sierra Employee Alliance, depending on location.

The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.

This is a category 3 exempt position.

Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.

Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition.

The Sierra Club is an equal opportunity employer committed to workforce diversity.

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